My Story

With both parents running businesses for over 25 years, I grew up immersed in the realities of business operations. From an early age, I watched them navigate the complexities of local businesses, learning that the hardest challenge isn't just doing things right—it's figuring out which things to do and sustaining them long enough to see results. This real-world education shaped my understanding that success isn't about working harder, it's about building the right systems.

I've studied over 100 books on business, management, and workflows, reinforcing a core principle: every business is a collection of systems, and every system is built from workflows. When you optimize workflows, you optimize systems. When you optimize systems, you transform the entire business. This systematic approach—breaking down complexity into manageable building blocks—is what drives sustainable growth.

While I don't come from a traditional development background, I've spent 6-7 hours daily for the past two years testing, breaking, and rebuilding AI tools to find what actually delivers business value. Not theory—hands-on experimentation that translates directly into operational improvements for your business.

If your business has established processes that are ready for optimization, you're in the right place. Companies that benefit most are those seeking to streamline workflows, eliminate bottlenecks, and make their operations as efficient as possible through strategic AI implementation.

You don't need experimental research projects or theoretical frameworks. You need someone who can analyze your existing workflows, identify improvement opportunities, and implement AI systems that integrate seamlessly with your current operations—delivering tangible efficiency gains.

Whether you're in Berlin, Netherlands, or working with me remotely worldwide, the focus is on practical AI automation that transforms how your business operates—making processes faster, more accurate, and more scalable.